Hi! Esther here,

Content Marketing Strategist

I help solo entrepreneurs and organisations build content marketing strategies that are both sustainable and aligned with their voice.

My approach is simple: I remove the jargon and make the process feel doable. Together, we look at what you want to say and who you’re saying it to. From there, I create a practical, tailored roadmap that shows what kind of content will actually help your audience make decisions, whether that’s buying from you, engaging with your work, or supporting your mission.

The goal is to help you reconnect with your message and express it through content that attracts the right people.

Before working in content marketing, I spent years in the non-profit and education sectors - researching, managing projects, and communicating complex ideas in a way people could understand and act on. That ability to clarify and distill has carried through everything I do now.

Like many, I shifted careers during the pandemic. The work I do now draws on what I’ve always been good at: strategic thinking and helping people translate their expertise into something others can connect with.

So whether you're

  • a business owner who needs a clear social media plan,

  • an expert wanting to be known for your knowledge,

  • or a non-profit looking for an impact-focused strategy

You don’t have to figure it out alone.

Do reach out, and let’s talk.